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Inesa Bass

Product Marketing Manager

ABOUT

Inesa Bass is a B2B SaaS Product Marketing Manager at SysAid, leading product marketing for Service Desk and Orchestration. She specializes in storytelling, positioning, and go-to-market strategies, driving ITSM adoption and customer engagement with a background in behavioral economics and communication.

473 Views

October 30th, 2025

Riding the Hype – Is Cursor AI a Game Changer for Developers and ITSM?

From predictive analytics to automated threat detection, artificial intelligence (AI) is revolutionizing how IT organizations design, operate, and maintain corporate IT systems. Development teams aren’t immune to the revolutionary opportunities of AI, with AI-powered code editors already in use. Among the available AI code editor tools, Cursor AI has probably attracted the most attention. However,...

874 Views

August 21st, 2025

A CIO Buyer’s Guide to Building an AI Roadmap

Artificial intelligence (AI) has increasingly become a business-critical capability in the last few years and, as a CIO, you likely hear many voices shouting about the need for faster AI adoption. However, as with the proverb popularized by Spider-Man, “With great power comes great responsibility,” while AI capabilities are rapidly being added to enterprise applications,...

1691 Views

July 24th, 2025

ITSM in 2025 – What You Need to Know

IT and IT service management (ITSM) are facing their biggest transformation in decades, and at the center of it all is Agentic AI. Our new SysAid State of Service Management report, The Rise of Agentic AI in ITSM: 2025 Mega-Trends Shaping the Future of IT Service Management, surveyed over 1,200 IT professionals across industries, regions,...

2419 Views

March 26th, 2025

What is Agentic AI? Transforming ITSM Through Intelligent Automation

IT Service Management (ITSM) is becoming increasingly intricate as organizations grapple with accelerated digital transformation, growing system complexities, and rising demands. Amid this evolution, a new technological paradigm is emerging to address these challenges head-on: Agentic AI. This innovative approach signifies more than a technological upgrade. It represents a shift in how IT teams operate,...

SysAid ITSM New UI displaying an "Add new employee Azure AD" task with test, publish options, and usage details. - SysAid

10388 Views

March 6th, 2025

Transforming IT Operations with SysAid’s New UI

Corporate IT teams and their IT service management (ITSM) capabilities must deliver better IT support experiences to meet higher business and employee demands. This means better working methods that speed up incident resolutions and service request provisioning and provide better end-user experiences are needed. There’s a need for IT operations transformation. To help, SysAid’s latest...

8674 Views

February 21st, 2025

Better Business Through Better IT – The TigerFeet SysAid Story

You might have heard the phrase, “Every company is a technology company, no matter what product or service it provides.” This is very true for TigerFeet, which is well-known in the UK for supplying greeting cards, party supplies, and gift items. Headquartered in Manchester, TigerFeet’s operations span eight warehouses across the UK, with customers serviced...

2744 Views

December 19th, 2024

Streamline IT Operations and Optimize Resource Utilization with GenAI

The opportunity of generative artificial intelligence (GenAI) for IT service management (ITSM) brings many benefits. As with traditional automation, these benefits cover all three of “better, faster, cheaper.” However, while “cheaper” is often always good (and especially in today’s financial climate), the “better” and “faster” dimensions are likely to help under-pressure IT organizations more. This...

Chat interface resolving a VPN issue, featuring user feedback options, optimizing IT operations via SysAid's ITSM solutions. - SysAid

10388 Views

March 6th, 2025